INFLUENCER VETTING SERVICE
Protect your brand's reputation and assess influencers' safety and suitability with the help of our influencer investigation experts.
PARTNER WITH THE RIGHT INFLUENCERS
Influencer Vetting by StrawberrySocial is a comprehensive, tailored service that provides you with the information you need to make smart decisions about who to work with. Our team of experts will research your chosen influencer’s audience, their engagement with the brand and similar brands, their content creation history (including past posts about other brands), and their overall online reputation.
Why choose StrawberrySocial as your influencer due diligence partner?
Our influencer investigators are professional moderators and certified online safety experts and highly trained to spot problematic content in context.
Unlike using AI influencer tools alone, our comprehensive influencer vetting service includes a manual deep dive by online safety experts who can:
- Thoroughly review video, audio and image content (Not just hashtags and subtitle text as AI tools do)
- Uncover content designed to evade AI moderation filters such as emojis, constantly changing trends, slang and code words.
- Review content in foreign languages, including localisation and cultural relevance
- Provide expert insights and recommendations based on many years of real-world experience. All our moderators are well-versed in UK and US online safety policies (COPPA, GDPR, CARU.)
What's included
Our expert team will review the influencer and their content for:
- Profanities
- Child safety concerns
- Hate speech
- Fake news and misinformation
- Compliance (related to COPPA, GDPR, CARU)
Our comprehensive influencer risk assessment and vetting service enables organisations to identify which influencers are a good fit and which ones to avoid. We can review influencer content for:
- Brand sensitive topics
- Controversial topics
- Notable brand mentions
- Interactions with competitors
- Copyright infringement
- ‘Cause’ affiliations
Review and assess the quality of an influencer’s output including:
- Overall online reputation
- Content quality and history
- Post frequency
- Audience reach and engagement
- Fake followers
- TikTok
- YouTube
- Twitch
“StrawberrySocial are a fantastic agency. They deliver above and beyond expectations and make the transition of using an agency very easy. Their onboarding time is quick and, as they’re Social Media and Crisis Management specialists, they only need to focus on learning our business processes.
They have a very personal touch and overall really care about supporting their clients. I would definitely recommend them to anyone looking for Social Media Moderation support.”
Preena Kamle, Social Media Customer Service Manager, Just Eat
“We have built a real, honest relationship of trust since starting with the team. There have been times that we have had to have really difficult conversations during a crisis or escalation and we’ve bonded through these conversations. We’ve become real friends through these difficult times.”
Lizzie Carse, Social Media Customer Service Manager, NSPCC
“Basically, I know the level of communication, I know the level of service is going to be top notch, reliable, and on time. Communication from their team is ongoing and clear.”
Jon Stricklin-Coutinho, Social Media Customer Service Manager, Which?
“We would absolutely recommend StrawberrySocial. What is great, is that even though the proposal to expand our moderation and engagement services was approved quickly for us, StrawberrySocial was so helpful to talk about our needs, our barriers, and how best to use their support.”
Kate English, Senior Social Media Officer, NDCS
“We feel reassured that when we leave the office, StrawberrySocial carries on the job of supporting men and their loved ones. They are friendly and approachable with a light touch and are very good at flagging issues and solving challenges. They understand the context of highly complex conversations involving medical treatment and side effects. We would recommend StrawberrySocial because they took the time to understand who we are and what we are about, and are always there when we need to get hold of them. They also save us significant costs.”
Sue Boyes, Peer Support Manager, PCUK
FULL INFLUENCER PROGRAMME SUPPORT
Our expert team can provide support at every stage of your influencer marketing programme.
- Finding suitable influencers
- Risk assessing and vetting influencers
- Managing brand reputational risk
- Managing and evaluating influencer campaigns
Our live moderation experts can also vet and review live-streaming content (in real-time) for brands. Find out more about our Gaming Moderation Services.
Weed out the risky influencers, find the right fit for your brand, and avoid #trending for the wrong reasons
