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Protect your brand's reputation and assess influencers' safety and suitability with the help of our influencer investigation experts.


Influencer Vetting by StrawberrySocial is a comprehensive, tailored service that provides you with the information you need to make smart decisions about who to work with. Our team of experts will research your chosen influencer’s audience, their engagement with the brand and similar brands, their content creation history (including past posts about other brands), and their overall online reputation.

Why choose StrawberrySocial as your influencer due diligence partner?

Our influencer investigators are professional moderators and certified online safety experts and highly trained to spot problematic content in context.

Unlike using AI influencer tools alone, our comprehensive influencer vetting service includes a manual deep dive by online safety experts who can:

  • Thoroughly review video, audio and image content (Not just hashtags and subtitle text as AI tools do)
  • Uncover content designed to evade AI moderation filters such as emojis, constantly changing trends, slang and code words.
  • Review content in foreign languages, including localisation and cultural relevance
  • Provide expert insights and recommendations based on many years of real-world experience. All our moderators are well-versed in UK and US online safety policies (COPPA, GDPR, CARU.)

What's included

Our expert team will review the influencer and their content for:

  • Profanities
  • Child safety concerns
  • Hate speech
  • Fake news and misinformation
  • Compliance (related to COPPA, GDPR, CARU)

Our comprehensive influencer risk assessment and vetting service enables organisations to identify which influencers are a good fit and which ones to avoid. We can review influencer content for:

  • Brand sensitive topics
  • Controversial topics
  • Notable brand mentions
  • Interactions with competitors
  • Copyright infringement
  • ‘Cause’ affiliations

Review and assess the quality of an influencer’s output including:

  • Overall online reputation
  • Content quality and history
  • Post frequency
  • Audience reach and engagement
  • Fake followers
  • TikTok
  • Instagram
  • YouTube
  • Twitch
  • Twitter
  • Facebook
  • LinkedIn


Our expert team can provide support at every stage of your influencer marketing programme.

  • Finding suitable influencers
  • Risk assessing and vetting influencers
  • Managing brand reputational risk
  • Managing and evaluating influencer campaigns

Our live moderation experts can also vet and review live-streaming content (in real-time) for brands. Find out more about our Gaming Moderation Services.

Weed out the risky influencers, find the right fit for your brand, and avoid #trending for the wrong reasons