(AND MANAGEMENT)
Social advertising is becoming much more competitive than it was last year and exponentially harder to work within. In order to stay sane, you need a clear, dedicated system. This system should help you stay on track for what you should be doing every day, week, and month to improve your social advertising performance. The days of scattershot optimisation and tweaks are over.
SOCIAL STRATEGY
Every month there seems to be a new social network feature, algorithm change or advertising technique to consider. We’re here to help. We work with brands to identify where social media can deliver the most value and build a realistic plan to achieve this.
Our team have worked on social media programmes since the inception of Facebook and the good ole’ days of building ‘like gates’ to grow your fans. The landscape has evolved incredibly over the last 10 years and we now live the age of advocacy and peer-to-peer engagement, where personalisation and micro-content distribution is more important than ever.
We develop insights about your customer and use our knowledge from managing hundreds of client campaigns to build strategies based on data – not based on the latest best practice blog post you can find with a Google search.
Our pilot (agile) methodology allows us to test multiple tactics across owned, earned and paid media to understand the approach that delivers the greatest value. We then use these insights to create an implementation plan for short-term activity (aligned with available resources) and long-term activity (aligned to future ambitions and investment).
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our services in detail
Influencer outreach forms a core part of the marketing mix for many brands today. However with that comes a number of challenges in ensuring influencers are vetted and align with your brand’s core values. Our approach to influencer governance provides a full suite of identification, auditing and reporting services to deliver maximum value from your influencer investment.
(AND MANAGEMENT)
Social advertising is becoming much more competitive than it was last year and exponentially harder to work within. In order to stay sane, you need a clear, dedicated system. This system should help you stay on track for what you should be doing every day, week, and month to improve your social advertising performance. The days of scattershot optimisation and tweaks are over.
It’s surprising how often we speak with clients and analytics is taken for granted – Facebook insights will give you all the data you need right… wrong. From UTM tagging protocols through to multi-touch attribution, we will recommend the best analytics and reporting framework aligned to your strategy.
Using market-leading social listening software to understand consumer behaviour and the drivers of online engagement. This data can then be used for building personas, identifying segmentation opportunities, support content marketing initiatives and form the foundations for your digital and social strategy.
(IDEATION & PRODUCTION)
All of your sources of digital engagement (website, social, forums, email, search, PPC) provide data about audience habits and content consumption. We use this data combined with our social listening techniques to identify the content themes, topics and assets that will drive the greatest engagement with your brand.
There is no one size fits all approach to social media. Our strategy development process aims to identify where social media can drive value under four key pillars; social selling, social marketing, social governance and social HR. The metrics look very different under each pillar, so we work with our clients to understand, identify and target metrics that deliver the most value.
“StrawberrySocial are a fantastic agency. They deliver above and beyond expectations and make the transition of using an agency very easy. Their onboarding time is quick and, as they’re Social Media and Crisis Management specialists, they only need to focus on learning our business processes.
They have a very personal touch and overall really care about supporting their clients. I would definitely recommend them to anyone looking for Social Media Moderation support.”
Preena Kamle, Social Media Customer Service Manager, Just Eat
“We have built a real, honest relationship of trust since starting with the team. There have been times that we have had to have really difficult conversations during a crisis or escalation and we’ve bonded through these conversations. We’ve become real friends through these difficult times.”
Lizzie Carse, Social Media Customer Service Manager, NSPCC
“Basically, I know the level of communication, I know the level of service is going to be top notch, reliable, and on time. Communication from their team is ongoing and clear.”
Jon Stricklin-Coutinho, Social Media Customer Service Manager, Which?
“We would absolutely recommend StrawberrySocial. What is great, is that even though the proposal to expand our moderation and engagement services was approved quickly for us, StrawberrySocial was so helpful to talk about our needs, our barriers, and how best to use their support.”
Kate English, Senior Social Media Officer, NDCS
“We feel reassured that when we leave the office, StrawberrySocial carries on the job of supporting men and their loved ones. They are friendly and approachable with a light touch and are very good at flagging issues and solving challenges. They understand the context of highly complex conversations involving medical treatment and side effects. We would recommend StrawberrySocial because they took the time to understand who we are and what we are about, and are always there when we need to get hold of them. They also save us significant costs.”
Sue Boyes, Peer Support Manager, PCUK
Outsource your digital communications moderating, and let us manage your risk strategy.
Case Studies
Learn more about how we can help with your organisation’s forum and/or channel-based communities.
Blue Cross
“The StrawberrySocial team are hard-working, approachable and passionate about the subject matter, which really comes across in their community engagement not only to us but our followers as well. I wouldn’t hesitate in recommending them as a moderation agency.” - Caroline Dolan, Blue Cross’ Social Media & Communications Officer Read MoreFacebook Fundraising Crash affects UK Charities
Facebook Fundraising Crash affects UK Charities “We have built a real, honest relationship of trust since starting with the team. … Read MoreNSPCC
"Because our services are both unique and may, at times, contain sensitive material, we had a real need for a team that could be available 24/7 but also had the training and fortitude to effectively manage online spaces, and know when to escalate anything immediately which would require review by the Helpline team." Lizzie Carse, Social Media Manager - NSPCC Read MoreWhich?
"What impressed me most was how StrawberrySocial was able to pick up our community needs so quickly; during our initial briefing I spent hardly any time explaining the technology because everyone already understood the mechanics of using our systems." Jon Stricklin-Coutinho, Community Manager - Which? Read MoreNational Deaf Children’s Society
“The Leadership’s biggest issue was our mental health and they wanted to make sure that we had a break and not have to think about work outside of hours. Without StrawberrySocial, my mental health and wellbeing would be through the floor." Kate English, Senior Social Media Officer - NDCS Read More