Influencer marketing is under scrutiny: are you compliant?

Influencers have become a primary discovery channel for brands, charities and campaigns and ad spending in the Influencer Advertising market in the UK is forecasted to reach US$1.51bn in 2025, according to Statista.

With that level of activity and visibility, it’s no surprise regulators are paying closer attention and stepping up enforcement. 

The ASA continues to take action against unclear influencer ads, while the CMA now has stronger powers to respond to misleading endorsements. Brands and charities are expected to follow the rules and make sure their partners do the same.

That is why we’ve created a new Influencers Compliance Guide, specifically for UK brands, charities and organisations working with influencers. It’s designed to help you understand the rules around influencer marketing and apply them in practice. It covers:

• Key legal requirements every brand and charity should know before working with influencers
• When an influencer post must be labelled as an ad
• How to embed compliance in your influencer campaigns from the start
• A quick checklist to use before content goes live

If you work with creators or influencers, this guide is designed to help you feel more confident and better equipped to run clear, transparent influencer campaigns that align with your values. We hope you find it helpful.