November 2025 Social Media & Online Safety Updates
Written By:Liz Malone-Johnstone
November 21, 2025
November 21, 2025 
Share This PostAs we edge ever closer to year-end, social media is as busy as ever, from new platform AI-powered tools to the latest challenges in trust and compliance. Read on for key updates, insights and resources to keep your community thriving and help you cruise on through to holidays, stress-free. And if you are wondering who’ll keep an eye on your communities over Christmas, don’t worry, there’s still time to book your holiday social media cover here.
Community building and engagement
5 Tiktok trends to know in November 2025
Get the lowdown on the Louvre Heist, Group 7 and more.
Reddit’s guide to organic engagement
Reddit now has 110M daily active unique visitors with 21% YoY growth. This playbook outlines how to build an authentic, engaged presence on the platform.
What is framing?: Creating values-led stories for your charity
Learn how values and framing influence how people think, feel and act and how to apply them to your charity’s comms at this free online event.
LinkedIn vows to take more action against ‘engagement pods’
“Engagement pods are coordinated groups of users who work together to comment, like and engage with each other’s posts, in order to boost their reach,” explains Andrew Hutchinson.
Trust and safety
IWF Think Before You Share Campaign Resources
The campaign aims to help young people understand the risks of sharing explicit images and videos online of themselves and others, and encourage them to think before sharing.
Meta is earning a fortune on scam ads
Reuters reports that around 10% of its overall annual revenue comes from scam ads or promotions for banned items.
TikTok Shop says it’s fighting a new wave of AI scammers
TikTok exec Nicolas Waldmann said the company is mixing AI and human moderation to combat fraud.
Class-action suit against Google and YouTube settled for $30 million
YouTube agreed to the settlement over claims it collected data from kids under 13 without consent.
Platform updates
Instagram adds Competitor insights for Professional Accounts
Instagram is getting a ‘Watch history’ feature
Notable
Naturewatch Foundation has been shortlisted for a TikTok ad award
Follow TikTok at @tailof2dogsfilm to see why.
77% of social media managers are burnt out
Part two of Link in Bio’s 2025 Social Media Salary Report shares sobering stats.
Rise of the ‘silver influencers’
A growing number of women in later life turning to Instagram and TikTok to express themselves.
ICO consultation on email marketing rules for charities (closes 27 Nov)
If you run email or social campaigns, it’s worth reviewing this as proposed changes could impact consent, subscriber management, and digital comms best practice.
As always, we’ll continue monitoring platform, policy, and user behaviour changes, and what that means for those of us working on the front lines of digital communities. If you’re looking for a trusted partner in social media moderation, safeguarding, or strategic online community support, get in touch with our team.
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