June 17, 2025 
Share This PostHere’s a quick rundown of the latest social platform updates and online safety developments social media marketers need to know this month. Highlights include a mid-year social trends update, AI regrets and 15 examples of great social, picked by your industry peers.
🌱Community Building & Engagement
92% of social media marketers consider Instagram a priority platform
Social media marketers open up in the Very Online Survey. Here’s what they say about the state of the industry right now.
Insider video quality tips from Instagram’s Edit product manager
Instagram’s own team shares what makes a video shine.
15 social media trends shaping 2025 [mid-year update]
See which social media trends are holding strong, what’s changed, and what still deserves your attention
Fintech company Klarna regrets replacing human workers with AI
Two years after partnering with OpenAI to automate marketing and customer service jobs, financial tech startup Klarna says it’s longing for human connection again.
LinkedIn publishes new guide on influencer marketing for B2B brands
LinkedIn’s newest ebook explores what’s changing in the world of B2B creators, and how leading brands are staying ahead.
Safer Internet Day 2025 saw record-breaking engagement
Safer Internet Day 2025 saw a record-breaking 57% of children and young people aged 8-17 in the UK hearing about the day.
Pinterest users are looking to ditch the screens and literally touch grass this season
Find out what else Gen Z is craving in Pinterest’s Summer 2025 Trend Report.
Video posting best practices
On LinkedIn, video viewing has increased 36% in just the last year. Here are 13 tips for compelling B2B video content on the platform.
🔐 Trust & Safety
Facebook sees rise in violent content and harassment after policy changes
Meta says its content moderation mistakes have decreased by 50 percent overall.
Former surgeon general says Congress has failed to protect children from social media’s mental health harms
Vivek Murthy, who worked for Obama and Biden, called for more data transparency from social media companies so researchers can study the internet’s effects on kids. Volume Muted Icon
Scam websites imitating famous brands are luring in victims on social media
Social media users are being tricked by false ads advertising fictitious sales – and consumers say the platforms must take action
Meta Receives Approval for AI Data Usage in the EU
Ireland’s Data Protection Commission releases statement on Meta AI.
Google’s New AI Tool Generates Convincing Deepfakes of Riots, Conflict, and Election Fraud
🔧 Platform Updates
TikTok lets you add links to Stories
TikTok creators can share external links in their Stories, just like Instagram.
LinkedIn now offers creators more detailed analytics
Beyond basic metrics such as views, members reached, engagement, and demographics, users will be able to better understand the impact of their posts by seeing how viewers engage with them.
LinkedIn remove option to add a hyperlink to your profile
Custom website links will now only be supported via the custom button feature available through the Premium Business plan.
Instagram is testing an in-app teleprompter feature for Edits
Users will be able to adjust the speed at which the words are displayed before them, as well as the size of the text.
🎁 Free Resources
Recommended social media image sizes 2025 guide
As always, we’ll continue monitoring platform, policy, and user behaviour changes, and what that means for those of us working on the front lines of digital communities. If you’re looking for a trusted partner in moderation, safeguarding, or strategic online community support, get in touch with our team.
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