Best Ways for Charities to Use LinkedIn in 2025 [With Examples & Tips]
Written By:Liz Malone-Johnstone
April 21, 2025
April 21, 2025 
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Charities are continually exploring smarter, more effective ways to engage supporters, attract partners, and grow their impact. In 2025, if your organisation isn’t already making active use of LinkedIn, now’s the time to start.
LinkedIn has evolved hugely since its early days as a digital CV platform. Since the great ‘X-odus’ from X (formerly Twitter) in 2022, LinkedIn has firmly established itself as the professional hub for networking, thought leadership, and connection. With over 1 billion users globally, including 260 million in North America and 304 million in Europe, the platform offers a powerful opportunity for charities to connect with a high-income, well-networked audience.
Alongside LinkedIn Lives, newsletters, and visual carousels, new page features to look out for in 2025 include improved analytics, and easier collaborative posting.
LinkedIn has evolved hugely since its early days as a digital CV platform. Since the great ‘X-odus’ from X (formerly Twitter) in 2022, LinkedIn has firmly established itself as the professional hub for networking, thought leadership, and connection. With over 1 billion users globally, including 260 million in North America and 304 million in Europe, the platform offers a powerful opportunity for charities to connect with a high-income, well-networked audience.
Alongside LinkedIn Lives, newsletters, and visual carousels, new page features to look out for in 2025 include improved analytics, and easier collaborative posting.
How charities can use LinkedIn to grow influence and impact
For charities, LinkedIn strategy should centre around:
- Growing engagementwith potential prospects for corporate partnerships and your major donor team.
- Brand awareness and trust
- Positioning yourself as an excellent employer, making it easy to hire great people.
Creating authentic community
In February 2025, The Verge and Vox Media collaborated on a study exploring the future of online communities in an AI-driven world. Their conclusion?
‘the future of community is personal, intentional and built on trust’.
LinkedIn offers a strong foundation for charities to build just that – a meaningful, purpose-driven community made up of sector peers, supporters, and potential partners.
LinkedIn Live events
An excellent way to bring charities and professionals together in real time,
Live events get 24x more engagement than conventional posts.Networking
Engage with content shared by your sector peers, supporters, and donors. Post as your charity page to offer your perspective and add value to the conversation.Newsletters
Provide thought leadership and guide sector conversations with your own newsletter.
Tips to create engaging content
- Use LinkedIn analytics
LinkedIn analytics provide detailed insights into post performance, follower growth, comments and profile visitors. Use this to guide your LinkedIn strategy as it’s key to understanding what resonates. The more engagement your content generates, the wider your reach becomes, helping you connect with new and relevant audiences.
- Show off your expertise
Your organisation is home to experts in fundraising, marketing, admin, finance, and strategy. Enlist their help and ask them to create featured content for your charity’s LinkedIn presence. Highlighting their expertise will boost your charity’s reputation as a sector expert. It also shows the world that your charity is an employer that appreciates and respects its staff – helping with hiring efforts down the line. - Live sessions
Host live sessions on topics relevant to your mission, featuring industry experts, beneficiaries, or thought leaders. These events encourage real-time engagement, and position your charity as a knowledge hub.
- Use LinkedIn analytics
Get staff, volunteers, and donors involved
LinkedIn is an ideal platform to showcase the human side of your charity, and highlight the efforts of your staff, volunteers, and donors.
Make your charity relatable
Offering a transparent look behind the scenes, you build trust, and make your charity relatable to a wider audience. Candid footage from events, glimpses into daily operations, team-building activities – let your professional audience feel more connected to you and your team.
Feature volunteer and staff stories
Show the tangible impact that your donors and volunteers have made. This will foster a sense of community, give you an opportunity to show gratitude, and inspire new people to reach out and get involved with your charity.
Tap into the network of people seeking new opportunities
For companies with volunteer time-off policies, promoting such initiatives through LinkedIn can attract corporate partners. Individuals looking to develop their skills will also engage with your events, workshops, conferences or volunteer days.
Charities doing a good job on LinkedIn
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MacMillan Cancer Support
MacMillan uses LinkedIn to highlight the achievements of its staff and volunteers, promote events and initiatives relevant to a professional audience, and highlight collaborations across the sector. In 2024, they won the ‘Best Use of Social Media’ award at the Third Sector Awards with their impactful campaign, ‘We Need To Talk About Sex And Cancer’.
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Mind
With a charity focus that is relevant to everyone, Mind is still strategic with their content. They respond to government policy and highlight different mental health problems, but also take the time to include positive messages to brighten up their followers’ days.
Blue Cross UK
Blue Cross use their platform to highlight their work and campaigns. But they also find time to acknowledge the work of their business partners, staff and volunteers, highlight awards they’ve won, and promote jobs they’re recruiting for.
Dementia UK
Dementia UK uses LinkedIn to bring the conversation about dementia into the workplace. They shine a light on the realities of living with dementia, and provide practical guidance for employers and employees on how to create more inclusive, supportive work environments.
LinkedIn for Charities: More Resources
Check out more LinkedIn resources for charities.
Amplify your charity’s impact on LinkedIn with our free social media platform strategy template.