May 13, 2025 
Share This PostThis month’s round-up brings you the latest essential updates for social media marketers, from proven ways to spark authentic engagement (especially on LinkedIn) to the critical new online safety measures you need to know. Plus, we’ve packed in more free tools and templates than ever to make your job easier.
🌱Community Building & Engagement
Best Ways for Charities to Use LinkedIn in 2025 [With Examples & Tips]
Real-world strategies to help nonprofit teams connect, build visibility, and engage meaningfully on LinkedIn this year.
How to Find the Right Influencers for Your Brand
Fresh advice for identifying influencers who genuinely align with your values.
Quick reminder: finding them is one thing. But don’t forget to do your due diligence. Get help with vetting your influencers here.
Want More Engagement on Your LinkedIn Company Profile? Get Less Robotic
In what will surprise absolutely no one (and yet somehow still needs saying), it turns out authentic, conversational updates drive better results.
🔐 Trust & Safety
New: IWF Annual Data & Insights Report 2024
Key findings from the latest Internet Watch Foundation report, offering vital insights into online harms and child protection trends.
Online Safety Act Update: Ofcom Finalises Child Safety Measures
Starting from July, platforms, online forums and tech firms will need to meet new child protection standards. Read more about the ‘safety-first’ approach that will affect how tech firms design and operate their services in the UK.
Incidents Impacting Retailers – Recommendations from the NCSC
The National Cyber Security Centre shares practical tips to help retailers (and any online service) tighten their resilience after recent cyber attacks on Marks and Spencer and The Co-Op.
YouTube Tests Blurred Thumbnails for Mature Content
A small but significant change aimed at reducing unintended exposure during YouTube searches.
TikTok Announces New EU Data Centre
TikTok will separate European user data into new regional hubs – amid growing pressure around data privacy and compliance.
🔧 Platform Updates
Instagram Edits Released
The long-awaited new video creation app by Instagram is finally here.
Instagram Testing Lockable Posts
Instagram’s trying out a new way to drive engagement with your followers, with lockable posts, that can only be unlocked with a code.
TikTok Adds Location Reviews
TikTok continues to blur the lines between social media and discovery platforms, now allowing users to review select places.
Bluesky Adds Verification Checkmarks
The decentralised social network adds a new layer of verification – a blue check.
Pinterest Displays ‘AI Modified’ Labels on Pins
New transparency tools are live, letting users know when AI was used to create or modify an image pin.
Threads Tops 350M Monthly Users
Threads’ steady growth continues.
How the TikTok Algorithm Ranks Content in 2025 + Visibility Tips
A look at TikTok’s latest algorithm tweaks and how marketers can adjust their content tactics to stay visible.
🎁 Free Resources
Guide to Meta’s Nonprofit Ad Tracking Changes
A practical breakdown of what’s changing, and how to navigate new restrictions while maintaining campaign impact.
Painless Productivity Tips from Seth Godin
Simple advice to help marketers and community managers do more, without burning out.
Content Moderation Simulation Module
An interactive tool designed to prepare teams for the real-world challenges of moderation.
Free 2025 UK Social Media Manager Calendar
A handy downloadable calendar of key dates, campaigns, and awareness days.
Free Community Engagement Canvas
A practical one-page tool to help plan, build, and strengthen your online communities.
As always, we’ll continue monitoring platform, policy, and user behaviour changes, and what that means for those of us working on the front lines of digital communities. If you’re looking for a trusted partner in moderation, safeguarding, or strategic online community support, get in touch with our team.
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