Industry veteran joins StrawberrySocial to expand social media and content moderation services in agency’s 10th year

London, 5 August 2025 

StrawberrySocial, a specialist UK moderation agency, today announces the appointment of Blaise Grimes-Viort as Managing Director. He brings more than 15 years of senior leadership experience in social media management and user-generated content (UGC) moderation.

Previously, Blaise Grimes-Viort served for 10 years as Chief Services Officer at The Social Element (formerly eModeration), where he built and led a global team of more than 300 specialists and helped transform the business from a content moderation outfit into a full-service social media agency. His client experience includes Nissan, HSBC, Sony PlayStation, and Diageo. Most recently, he worked as Marketing Director at Shadow Robot Company and as a Growth Consultant for a number of agencies.

“I’m thrilled to join StrawberrySocial at such an exciting time for the agency, as it celebrates its 10th successful year of operations,” says Blaise Grimes-Viort. “Having spent much of my career developing UGC moderation and social media services, I see tremendous potential to build on the company’s strong foundation. I’m especially pleased to renew my working relationship with Rebecca. I look forward to working with the talented team here to enhance our service offerings and deliver exceptional value to clients.”

“Blaise’s appointment represents a significant milestone for StrawberrySocial,” says Rebecca Fitzgerald, CEO and Founder of StrawberrySocial.

“His experience in scaling social media operations and his deep understanding of what works across sectors make him the ideal leader to drive our next phase of growth. We’re confident his strategic vision will strengthen our position as a leading social media moderation agency.”

About StrawberrySocial: StrawberrySocial is a leading social media moderation agency specialising in brand protection and online safety. Its 30+ strong experienced team provides expert, tailored customer support, moderation, community management, crisis and online support services to agencies, brands and charities including SuperAwesome, Social Chain, Just Eat, NHS, NSPCC and Samaritans. Find out more at www.strawberrysocial.com.