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Always-on, on-brand engagement across every channel. We respond, nurture and grow your community so you never miss a conversation.
Rigorous vetting and monitoring of influencer partnerships to keep your brand compliant and protected from reputational risk.
Round-the-clock moderation that protects your reputation. We manage escalations and keep your spaces safe.
From audits and channel reviews to platform changes and emerging trends, we help organisations turn insight into action.
Join the team behind some of the world’s most active online communities. Explore careers, freelance opportunities and life at StrawberrySocial.
Latest company news from the StrawberrySocial team.
Insights and strategies for building safer online communities and stronger brands
Guidance, tools and practical resources to help organisations build safer, healthier online communities.
The latest updates on AI, online safety, platform policy and moderation trends shaping digital communities.
March 4, 2021 
…is quite an anomaly, because it’s not a game in and of itself, but rather it’s an online game platform and game creation system which provides users with the coding and programme tools to create their own games for others to play. Roblox is free-to-play, with in-game purchases available through a virtual currency called “Robux”. You can also purchase game card certificates and as a parent, you’ve likely seen these for sale in your local markets.
Why Roblox? At its heart, Roblox is a gaming programme which allows users to create their own games and virtual worlds. You can make Roblox just about anything you want it to be, and play in any world you want. If you’re interested in game development you can easily learn how to build your own game. Because of this, Roblox has an endless number of ‘worlds’ and games to play to please any palate, and each gamer only needs one avatar to play anywhere. Popular games/worlds are: “Tower of Hell” a par-cour style game which tests your ability to jump your avatar to new levels and physical challenges.

…a virtual dress-up world with fashion contests and games.

And ‘Piggy’ – a survival/horror game where your character must survive being chased by – you guessed it – a lifesize pig holding a baseball bat. These are but a small example of the available games and while they are free to play, if you want to customise your avatar and home, you will need to purchase ‘robux’ (see above).
Signing up: sign up is very simple and there is a programme download required in order to play. Users must agree to the Terms of Use before engaging however, there are no guidelines or instructions on how to report something if need be. The Terms of Use are extremely thorough; however the language is ‘legalese’ which means that most young players aren’t going to read, or understand them.
Safety: user friendly tools make it easy to ignore or report someone for being inappropriate; however, with no barrier to entry, and no instructions or rules of engagement at sign-in, the user must figure out how to find these tools themselves.

… considered one of the most popular video games in the world, Fortnite is also free to download and free to play online. Originally Fortnite was a survival building game, however their newest venture, Battle Royale, has changed this to include a much richer, player versus player (PvP) aspect to the survival. As this is a massive multiplayer game requiring users to play with others, each match is different bringing an element of surprise and fun. And there is no sure fire way of winning.
Why Fortnite? Fans of the game explain that it promotes strategic thinking and cooperation, and encourages communication and team building skills.
While Fortnite advertises as a game safe for 13 years and older, if you scroll through comments on the site the ages tend to range from 8+ to 13+. Critics complain that the game is so excitable, that younger children may get ‘too amped up’ and the biggest issue is with the constant adrenaline rush.
Signing up: The Sign-up process is pretty simple. All that is needed is an Xbox one, Playstation 4, Windows PC, a Mac or an iOS or Android device and the game can be downloaded and played free – all the player has to do is give an email address and a password. If parents have locked their children’s devices with passwords they won’t be able to, otherwise it is very simple for them to download it and play.
Safety: Voice and text chat default to ‘On’ and can only be turned off via your console. In addition, parental controls must also be adjusted on the Epic Games (parent company) account settings, which is another barrier to play and not immediately available. Children say it is full of predators and “paedos”. Toxic behaviour and swearing is pretty typical within the game, and critics have concerns that the game play itself exacerbates OCD and ADHD and aggressive behaviour

…is more of a virtual world and building/architectural game. Mining for items during the ‘daytime’ such as food, minerals and the like, these help you to build your home and any other buildings you desire. You must also avoid running into dangerous creatures ‘at night’ who can threaten your player’s life and the items collected. The difficulty level is anything from very basic to advanced and you can choose how involved you decide to be.
Why Minecraft? And we were lucky here, as we were able to interview a superfan, who we will call ‘Thomas’…
12 years old, bookish and very bright, Thomas absolutely loves the game. What he loves about Minecraft is that he can construct and build whatever he wants. As the architect, Minecraft allows him to be very creative and hone those skills in an online environment. ‘Thomas’ is an anxious child – who worries about pretty much everything, so having a space that he can control and be creative in a safe environment says a lot about Minecraft!
When asked about Safety, our expert player was confused and unsure how to talk about it, and it’s not hard to understand why. When we created our Minecraft account, it took us quite some time to find the Parental Controls. We eventually found some information after scrolling through Player Support and down 6 different sections to find Parental Controls:

It would appear that, because Minecraft is essentially a construction and architectural game platform which allows players to make their own world, communication and player to player connection isn’t vital to gameplay, nor is it hugely promoted. As a parent, you can adjust the player settings to allow your child to openly communicate with their friends and this article does explain how.